Museum of Social Media

Essential piece of Social integration here from the BBC. Watch stuff on iPlayer, automatically tell the world what you’re up to on Twitter/Faceborg, etc. Love this simple ‘Social as process/transaction’ execution. See Mafia Wars and Farmville. (Actually don’t – they’ll drive you bonkers.)

Research-led, relatively simple to execute (at least in concept), this is one great way of engaging with people ‘in the land of the looking’…

See also: The Google Job Experiment.

Both of these made me very jealous : )

This is the ‘user generated content’ campaign that changed things. YouTube et al had been tapped up before to get consumers in on the content/distribution act. This just upped the ante. WTF? Let’s just let everyone else do everything for us.

(See also ‘Skittles Loses the Plot‘.)

Jimmy Choo get in there with a simple Foursquare ruse to have people visit it’s stores. Touches the heart of every goddam competitive/impulsive fashionista in town with a smartphone. As such, fairly genius.

Read about it here. Proof that the best executed plans of mice and men are so darn simple they blow you (and everyone else) away. Hey: Tweet #rogerwarner now and I’ll give you a bazillion pounds. See?